What is Woke Culture | What County

What is Woke Culture

Sophia Wagner has always been creative. She studied at the der Bildenden Künste in Nuremberg and worked as a graphic designer, blogger and felt expert. Since August 2019, however, the production of soaps has been her focus. Together with her husband Daniel, she founded the company Münchner Waschkultur – Alchemista Bohème.

Woke Culture
Woke Culture
What is Woke Culture
What is Woke Culture

In the small manufactory in Ismaning, everything is really about the soap. They are not only available in different shapes and scents, but for different uses. Soaps for hair, for showering, shaving or to wash your hands. Everything is handmade, from manufacturing to shipping. And you notice that. Because every soap is unique. Hand-painted with a heart or a golden crown or packaged in the form of a tea bag. This makes the products of the Munich washing culture something very special.

What we also like so much is the connection to Munich. The soaps bear such beautiful names as Isarliebe, Bayerisches Meer, Monaco, Praterkiesel or Flaucherl. Or they are named after districts and places in Munich. Neuhausen and Nymphenburg thus have their own district soap.

The colour, shape and fragrance play a major role in the naming process. So the Nymphenburg soap smells of lavender. This evokes summer memories of the botanical Garden. If that is not Bavarian enough, we recommend the Weißwurst soap, which contains “traces of the Munich attitude to life” or the Ludwig’s Munich beer soap, made from the “Bavarian staple food”.

Old knowledge meets new ideas: Sophia and Daniel Wagner turn soap into an aesthetic piece of washing culture. Made by hand, with high-quality raw materials, delicately foaming and probably fragrant.

Fine soap craft
Sophie Wagner has always been interested in the craft: after studying at the Academy of Fine Arts in Nuremberg and several years of professional experience as a graphic designer, she discovered her enthusiasm for the material felt in 2003. Three years later she founded her own design workshop “Artzuleben by Sophia Wagner”, her first blog werkstoff-filz.de followed in 2009. At the beginning of 2010, Sophia Wagner found an old traditional craft that she still practices with passion, skill and always new ideas: the fine soap craft.

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