CRM, or customer relationship management, refers to a strategy for systematically shaping the relationships and interactions of an organization with existing and potential customers. A CRM system helps companies to stay connected with their customers, optimize processes and increase profitability.
When we talk about CRM, we usually mean a CRM system, a tool that is used for contact management, sales management, productivity improvement and much more. The purpose of a CRM system is simple: it’s about improving business relationships. CRM solutions help companies manage their customer relationships with every single interaction with every department, whether marketing, sales, e-commerce or customer service.
CRM is the abbreviation of the English term customer relationship management. In English: customer relationship management or the maintenance of customer relationships. By aligning internal company processes with the help of special software (CRM systems), the acquisition of new customers and the maintenance of existing customers are to be promoted. It is therefore a matter of systematically building customer relationships and maintaining them in the long term.
Customer relationship management describes the entrepreneurial approach of not leaving the relationship with customers and prospects to chance, but actively shaping it.
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