The cost per action is a measurement in online marketing that reflects the effort and the associated costs until the desired action is achieved. For example, a CPA can specify the value of the registration in a newsletter or, when generating leads, the CPA can be used as a KPI to measure how much an address record entered via a web form costs on average. The indicator differs in that it does not necessarily have to be a lead, but can be attributed to a specific action or event. The CPA is a downstream stage of the CPC (Cost per click) and is very similar to the CPL (Cost per lead). The CPA comes before the CPO (Cost per order), i.e. before the order. The CPA is also easy to confuse with the cost per account, which has nothing to do with online marketing.
Cost Per Action (CPA) is a pricing model for the sale of advertising space or a marketing campaign.
The settlement is based on the results of the campaign. These results or paid “actions” can take various forms: an order, a purchase, an action click, a form that is filled out, an app that is installed, etc.
What does a CPA actually do?
Is a CPA the same as an accountant?
Do CPAs make a lot of money?
How hard is CPA exam?